User Group 2008 Invitation Residence Hotel Conference Agenda Round Tables Photos Clients References Pesentations User Group 2007

Round Table Overview

CBOSS Revenue Assurance: Your Driver on the Way from Extensive to Intensive Development

The round table is purpose-designed to discuss revenue assurance challenges faced by telecommunications industry today and to find ways out.

The consulting companies estimate losses in telecommunications at 5%-15% of the revenue, which is comparable with the size of the income. While the market surge is characterized by two-digit values, telecommunication companies ignore the problem. However, when the market gets saturated, this approach should be reviewed. In the highly saturated market, losses require special attention. Avoiding them becomes a key competitive advantage allowing a business to successfully withstand price wars and effectively ensure development in the future.

Revenue Assurance solution from CBOSS enables a telecom company to resolve the issues through efficient control of losses along the entire chain from telecommunication hardware to billing system.

The round table will allow participants to discuss the demand for the solution, as well as the architecture of the solution and development recommendations.

Main trends of VAS product evolution

Attendees are encouraged to talk about VAS product perspectives, discuss the main tendencies, share their network evolution experience and talk about expected migration to new network technologies.

Suggested issues for discussion:

1. NGN. Migration to IP
   Impact on services Is there ongoing migration to IP? What’s its main goal? What migration concept has been chosen? Is the whole new network built on SoftSwitch or are “traditional” switches still used? How does migration impact service provisioning? Are VAS products from CBOSS attractive and which ones in particular? Which data transmission and signaling protocols are used?
   
   
2. IMS. From technologies to revenue
   Future or reality? Can the new technology generate new revenue streams and how soon? What are the main expectations/results? Where to start migration
   
   
3. 3G. Growth drivers
   Is it possible/planed to migrate to 3G? What main growth drivers are forecasted/available? Is 3G merely high-speed Internet access or something more? Operator’s role in 3G: service provider or access channel? Perspectives of On Device Portals
   
   
4. SMS and MMS. 5-year perspectives
   Are you planning to cut the price of SMS and MMS? What are you awaiting from MMS? How do you promote MMS services? How do you expect to boost profitability of messaging systems? Are IM systems strong competitors? What is your messaging tariff policy (prepaid packages, unlimited usage, direction-based charging, cost sharing with content providers)? How do you integrate third-party applications?
   
   
5. Video services. IPTV or DVBH?
   Your plans concerning mobile TV. What network technology do you prefer? What initial speed are you going to offer? Service distribution channels: special applications, standard device applications? Your provisioning strategies: one or more content providers, channel options, TV streaming or sets of video clips?
   
   
6. Mobile advertising. Is the market ready?
   Are sponsored services demanded? Is the advertising market ready? What advertising channels are the most popular? What mobile marketing campaigns have you already completed? Is spot advertising of your services required?
   
   
7. Positioning services. Killer application?
   Is the technology promising? What services do you expect to implement? What services are already live, who are your main users?
   
   

New Features of CBOSS Products. VAS 4.0 and 4.1

A brief overview of the main benefits of CBOSSasap 4.0. Attendees are encouraged to share their experience of using CBOSSasap 4.0 and discuss its cost-efficiency. The second part of the round-table session is dedicated to upcoming features of CBOSSasap 4.1. Customer wishes and suggestions on new features and VAS product release policy are welcome.

Suggested issues for discussion:

1. CBOSSasap 4.0. New products/features
   What new products/features turned out to be the most demanded? What types of services are currently most popular with your subscribers?
   
   
2. CBOSSasap 4.0. New OS - Linux Red Hat
   Which operating system are you currently using? What are you future OS plans/preferences?
   
   
3. CBOSSasap 4.0. Scalability and redundancy
   Have you used the CBOSSasap scalability and redundancy features? Do you run a redundant configuration and which one? Have you used test upgrades (similarly to how it is done in billing)? How early do you start considering solution scaling to support your subscriber base growth? How do you expand your solution – by scaling or do you first install the new hardware as redundant HW?
   
   
4. CBOSSasap 4.1. Performance
   Are performance boosters demanded? In which products are they especially relevant?
   
   
5. CBOSSasap 4.1. Usability
   What settings do you adjust most often? Do you need any product modules, for which products are they most relevant?
   
   
6. CBOSSasap 4.1. New functionality "Enhanced Speed, Reliability, Usability”
   What demands to the new release do you consider most interesting? What are your wishes/suggestions to CBOSSasap 4.1?
   
   
7. VAS product release policy
   Are new releases demanded? How often? How long should a release be supported? How should technical support be stopped for older releases? How early should customers be notified?
   
   

B2B Services. CBOSS’ Steps to Unified Communications.

The round table is dedicated to the perspectives of the Unified Communications (UC) concept, which means integration of all customer communications, including telephony, E-mail, and messaging, into a single environment.

A standard UC architecture proposed by key vendors implies deployment of a quite complex software-hardware silo at the corporate customer’s premises. This solution provides some savings on off-net calls, however has an incomparably higher TCO. Taking into account customers’ natural desire to decrease infrastructure costs, which is even more actual in the light of financial crisis, CBOSS’ solution will allow mobile network operators to enter the market with a more beneficial and relevant offer.

CBOSS’ key idea is to deploy the infrastructure at the premises of a telecommunication company that becomes a services supplier for corporate customers. The round table will allow participants to discuss: the demand for the solution, architecture of the solution, parameters of the new service, and potential marketing and pricing model.